June 2006 – Grunt Mobile Cellnet and Mercury Mobility launch Grunt Mobile (www.gruntmobile.com.au)
to strengthen the groups ability to bundle packages and deliver more licensed hardware and content bundles with major retailers.

May 2006 - Hutchison 3 Mercury Mobility delivers 300,000 mobile full tracks to Hutchison 3.

May 2006 - Launch of Disney Cars WAP site Mercury Mobility launched Disney Cars WAP site following the release of Cars.

May 2006 - Optus Mercury Mobility launches Star Name Tones on Optus.

April 2006 - Mercury Mobility Canada launch Mercury Mobility opens an office in Canada and appoints Canadian Singer and Songwriter Bryan Potvin as the new Licensing Manager.
Mercury has also recently been awarded a contract to manage and supply True Tones, Video Tones and Wallpapers to Bell Mobility and its affiliates. The deal with Bell Mobility will assist Mercury with their aggressive expansion. Mercury is also the first to join forces with Warner Music in Canada to release an exclusive video tone with Red Hot Chilli Peppers.

March 2006 – Q-Pass Mercury Mobility signs a deal in Europe with Q-Pass to supply Tones and Pics.

Feb 2006 – Telecom New Zealand Mercury Mobility launches alert tones for Telecom New Zealand.

January 2006 – Vodafone and Hutchinson 3 UK Mercury Mobility launches Name Tones for Vodafone and Hutchinson 3 UK through mobile production service provider, Mobile Streams.

January 2006 Mercury launches hip hop channel
Mercury Mobility has secured hip hop artist ‘DJ Muggs’ from Cypress Hill to host a mobile video entertainment service called Blunt Vision. The service enables customers to either view or download hip hop culture and other associated elements such as music, dance and lifestyle to their mobile handsets.

January 2006 Disney partnership a success
Almost eight months after Mercury joined up with Disney Mobile Australia and New Zealand, Mercury’s content continues to be in high demand from a wide range of customers.

December 2005 Mercury customises mobile phones for Telecom New Zealand
Mercury has successfully launched name tones on Telecom New Zealand, ensuring that customers can now imprint their individuality onto their phones.

November 2005 Mercury has delivered an additional 20,000 full audio tracks for the new 3 music service.

October 2005 Vandalism launches on 3
Mercury Mobility has launched Vandalism on 3. Vandalism is hosted by Andy Van and includes the latest dance videos plus Andy’s pics for hot hits.

October 2005 Virgin Mobile hot in OZ
Mercury Mobility has launched the ‘Hot in OZ’ tones and pics site.

September 2005 Mercury launches CMX animations on TNZ
Mercury Mobility has delivered a full range of CMX animations to Telecom New Zealand. With a current catalogue of 60 animations Mercury is the biggest provider of CMX content in the region.

September 2005 Mercury Mobility launches real tones with Hutchison Orange.
Mercury Mobility has launched real tones with Hutchison Orange, coinciding with the launch of the new real tone handsets. Orange customers now have access to a myriad of music from major labels and also a wide selection of non music tones from Mercury's studios.

September 2005 Mercury Mobility launch 'ABC kids'
Mercury Mobility has launched one of the first mobile television shows on 3 which is designed to keep the kids occupied with a range of children's shows from ABC kids.
This is proving extremely popular amongst parents as it gives them some help to escape the daily grind.

August 2005 Caller tunes set to dominate mobile industry
Mercury Mobility has been awarded a contract to provide and manage a new ring back service for Hutchison 3 Mobile.

July 2005 Telecom Mobile Music goes platinum
Mercury Mobility presented awards to international and local record labels for the top 20 songs that Telecom mobile users have downloaded as either a ringtone or caller tune.

May 2005 Mercury Mobility partners with Disney Mobile
Mercury Mobility partners with Disney Mobile Australia and New Zealand. Mercury will be Disney Mobile's carrier partner, deploying and aggregating Disney content throughout the Carrier’s WAP and 3G mobile sites.

May 2005 'At The Movies' launched on Optus Zoo
Mercury Mobility in co-operation with Optus Mobile launched “At the Movies” on the Optus Zoo platform. Utilising popular ABC movie show content (reviews, interviews and trailers), and combining it with movie times and cinema information the service will be a total solution for Optus users requesting information about movies.

April 2005 One millionth download of music content.
Hutchison communication announces one millionth download of music content. The content offering, launched at the beginning of 2004, has proved to be a major success story within the music industry. This now signals Hutchison 3 to be a major alternative distribution channel for music in Australia.

April 2005 Hutchison Orange proves a success
The content offering made available through Hutchison Orange managed and hosted by Mercury Mobility exceeds all expectations and proves to be a massive success.

March 2005 Hutchison Orange launch is complete.
The content offering consists of ringtones and images, site hosted by Mercury Mobility.

February 2005 Launch of triple j site through Telstra’s i-mode site.
Triple j is now available on two of Australia’s major carriers – Telstra and Optus.

January 2005 Hutchison and Mercury Mobility launch Rage on 3.
This is the first video streaming television program live to a mobile phone in Australia. The service allows Hutchison 3 users to watch music videos from the popular ABC music channel Rage.

October 2004 Mercury Mobility launches Triple j's mobile site through leading carrier Optus (Singtel).

October 2004 Orange (Australia) selects Mercury Mobility as exclusive ringtone and image provider.

October 2004 Samsung, Sony Ericsson and Siemens mini sites developed by Mercury Mobility are launched through Optus Zoo.

October 2004 Hutchison 3 music offering (managed by Mercury Mobility) hits 250,000 downloads. Congratulations Hutchison!

September 2004 Virgin Mobile launches mobile service in co-operation with Mercury Mobility. Services includes daily weather, news, entertainment gossip, latest ringtones and images.

September 2004 Telecom New Zealand's Ring Back service was launched in conjunction with Mercury Mobility. Its outstanding success exceeds expectations.

March 2004 Real Tones provided by Mercury Mobility are launched by Hutchison 3.

February 2004 Real Tones provided by Mercury Mobility are launched by Telecom New Zealand.

October 2003 Mercury announced as the Mobile content developer for ABC / Triple j.
Mercury Mobility has secured the contract to develop a mobile content portal for the Triple j network. The offering will be designed in line with the Triple j philosophy of bringing underground, local and emerging artists - in selected music genres – and delivering it to the Australian public in a unique youth format.
http://www.abcshop.com.au/triplej

October 2003 Mercury secures partnership with EMI Music.
The partnership will see mercury develop a comprehensive mobile content strategy for EMI artists and will be marketed through the EMI site as well as provide exclusive content to partner sites.
http://www.musichead.com.au

September 2003 Mercury Mobility to develop Mobile Content Portal for Sony Ericsson.
As an exclusive content partner for Sony Ericsson, Mercury Mobility has secured agreements to develop a comprehensive content offering covering all current handsets in the range. The site will launch late 2003.

September 2003 Festival Mushroom Records awards mobile content development contract to Mercury Mobility.
The project will focus on the top 40 artists from FMR, and will incorporate exclusive Mobile content for the largest selection of mobile handsets in the country.

August 2003 Mercury Mobility secures Hutchison Telecom.
Hutchison Telecommunications and Mercury Mobility will launch a range of pre paid packs; Mercury will also develop and manage the Hutchison online Ringtone strategy, launching late 2003.
http://www.three.com.au

August 2003 Mercury Mobility to develop pre-paid packs for Hutchison Telecom / 3 Mobile.
Coming soon.

August 2003 Mercury Mobility, Hutchison Telecom to develop content for Rugby World Cup.
Mobile content provider Mercury Mobility has developed content for 3 Mobile to celebrate the upcoming Rugby World Cup. The content will include National Anthems as Ringtones for all nations participating in the World Cup.

July 2003 Telecom NZ and Mercury Mobility announce joint venture.
Mercury Mobility has launched a mobile content portal for Telecom New Zealand. The site, which is now live, features the latest Ringtones and graphics, including the New Zealand Top 40 Chart, which is updated weekly as Ringtones.

June 2003 Mercury Mobility in My-Siemens Partnership.
Siemens has selected mobile entertainment content provider Mercury Mobility as its regional partner to build and maintain a new entertainment portal as part of its My-Siemens (www.my-siemens.com.au) customer website. The new portal will deliver a range of innovative content and services to both existing Siemens customers, and to customers of the new range of Siemens Mobile handsets soon to be released in Australia.

Mercury Mobility, the entertainment division of Cellnet Group Limited, are the first mobile phone content provider in Australasia to work with Siemens in the development of entertainment products for their mobile handset range.

Ben Grootemaat, director of Mercury Mobility, said the company is developing cutting-edge mobile entertainment content specifically for the forthcoming range of Siemens Mobile handsets to be released in Australia.

He said the entertainment content, including the latest innovations in personalised ringtones, logos, interactive games and downloadable videos, will be accessed via the Siemens City section of the Australasian website portal, and is scheduled to be fully operational by August. It is also planned to extend the My-siemens content offerings to New Zealand customers later in 2003.

"The new Siemens Mobile handset range will feature ground-breaking mobile technology and Mercury Mobility will be working closely with Siemens to showcase these features," he said.

"Our strategy in developing the entertainment content for My-Siemens is to partner with operators to enable the most efficient and effective access and billing mechanisms for mobile entertainment provision."

Tarquin Swift, Product Marketing Manager of Siemens Mobile Phones, said that the fact Mercury Mobility had been the first company to demonstrate support of Siemens content in Australia was an important factor in securing the contract.

“Mercury Mobility is a young, dynamic and flexible company with many innovative ideas. This has enabled them to quickly become a key player in the Australian mobile entertainment content space. They have demonstrated their ability to lead in the latest trends, they were one of the first to offer polyphonic ringtones in Australia, and this fits exactly with the Siemens vision to be innovators in the mobile world.”

“The My-Siemens content offering will enable Siemens customers to download a range of premium content not yet available through other channels in Australasia. Our customers will soon be able to enjoy some of the most innovative content available, demonstrating the advanced capabilities of the Siemens current and future handsets.”

The Siemens content will be available through a dedicated “City” section of the global my-siemens website. Siemens works with only a select few content partners globally, typically with only one in each key region.

Cellnet Group Limited distributes mobile phone handset, accessories and IT products throughout Australia and New Zealand. Mercury Mobility was established in 2001 to target the emerging market for customised mobile phone entertainment content.

The company has a dedicated unit constantly sourcing new mobile phone entertainment content, which is regularly updated to keep pace with the latest trends, particularly among the dominant youth market.

"The contract with Siemens further strengthens our market-leading position in the innovation, development and provision of mobile phone entertainment content in Australia," Mr Grootemaat said.

May 2003 Mercury Mobility gains exclusive access to Australian Picture Library.
Leading mobile entertainment content provider Mercury Mobility has secured an exclusive image agreement with the Australian Picture Library.

The Australian Picture Library has the largest image content bank in the country, with more than 1.5 million images in its files and access to another 100 million. The library is an agent for 200 Australian photographers and some of the world’s greatest photographic libraries.

Under the exclusive agreement, Mercury Mobility will have access to the Australian Picture Library’s image bank to develop entertainment content such as wallpapers, backgrounds, animations and screensavers that consumers can download to their mobile phones.

Chris Boydell, director of Australian Picture Library, said the agreement with Mercury Mobility is an exciting opportunity for Australian Picture Library to step beyond its traditional business-to-business (B2B) transactions and to participate in the exciting and developing business-to-consumers (B2C) market for its intellectual property.

"We see the model developed with Mercury Mobility as a template for further exciting digital products based on our intellectual property," he said.

Ben Grootemaat, director of Mercury Mobility, said the agreement with the Australian Picture Library represents a further boost to Mercury Mobility’s leading position in the Australian mobile entertainment content space.

“Exclusive access to such an extensive and ever-evolving image bank provides Mercury Mobility with another real point of difference and competitive advantage in the marketplace,” he said.

“We are now looking forward to fully capitalising on the exciting opportunities presented by the Australian Picture Library to deliver the latest in innovative mobile entertainment content to consumers.”

The Australian Picture Library’s image bank covers a comprehensive range of subjects, including wildlife and nature, sport and leisure, modern lifestyle, destinations and science and technology images. The library also features the latest content from major movie premieres, fashion shows, sporting events, music concerts and award ceremonies such as the Oscars soon after they occur.

“Australian Picture Library’s photographers are dedicated to delivering the latest images from around the world as soon as they happen, which complements Mercury Mobility’s philosophy of developing and providing the latest in cutting-edge mobile phone entertainment content,” Mr Gootemaat said.

“If you want an up-to-date image of an international celebrity, chances are the Australian Picture Library will have it and now Mercury Mobility will enable you to download it to your mobile phone.”

The content will be available through several channels including Manufacturer, Carrier and Retail partner sites.

Mercury Mobility, the entertainment arm of Australian mobile phone and IT distributor Cellnet Group Ltd, was established to target the emerging market for customised mobile phone entertainment content.

The company has a dedicated unit constantly sourcing new mobile phone entertainment content, which is regularly updated to keep pace with the latest trends, particularly among the dominant youth market.

Mr Grootemaat said Mercury Mobility offers the opportunity to carry Australian Picture Library image content overseas through projects such as My-Siemens Global.

April 2003 Cellnet Group Limited, Mercury Mobility form strategic alliance.
Leading Australian mobile phone, accessory and IT distributor Cellnet Group Limited has announced a strategic alliance with mobile phone entertainment provider Mercury Mobility.

The alliance will establish Mercury Mobility as the entertainment arm of the Cellnet Group.

“Mobile phone accessories are a big part of our business and we are the market-leader in the field,” said Cellnet managing director Stephen Harrison.
“Moving into mobile entertainment content is a logical and exciting evolution of our business.”

Mr Harrison said the partnership with Mercury Mobility is part of Cellnet’s ongoing growth strategy of maximising the end value of its distributed handsets.
“Adding value to the products we distribute is the key to our distribution model moving forward and our relationship with Mercury Mobility will enable us to significantly enhance the attractiveness and value of our handsets,” he said.

“Our partnership with Mercury Mobility also highlights Cellnet’s continued commitment to delivering ‘first-to-market’ technologies and services.”
Under the strategic alliance, Cellnet will distribute Mercury Mobility’s innovative ‘The Generator’ card.

Ben Grootemaat, director of Mercury Mobility, said The Generator card is “all about making mobile phones more fun”.

The Generator card features the latest mobile phone entertainment content such as personalised ring tones, interactive games and downloadable videos.
The pre-paid card allows mobile phone users to customise their ring tones by accessing and downloading from a massive library covering everything from the latest hits and Top 40 songs to alternative, dance, rap, hip hop, heavy metal, children’s songs, movie soundtracks and much more.

Mercury Mobility has a dedicated unit constantly sourcing new content for The Generator card, which is regularly updated to keep pace with the latest trends, particularly among the dominant youth market.

Mr Harrison said The Generator card represents a good fit with Cellnet’s extensive range of mobile phone handsets and accessories.

“The strengthening of our relationship with Mercury Mobility further consolidates our position as Australia leading distributor of mobile phone handsets, accessories and now mobile entertainment services,” he said.

“As well as adding further value to the handsets we distribute, this alliance also allows us to further boost the appeal of mobile phones by making them more personalised, entertaining and fun for users.”

Cellnet Group Limited distributes mobile phone handset, accessories and IT products throughout Australia and New Zealand.
Mercury Mobility was established in 2001 to target the emerging market for customised mobile phone entertainment content.

March 2003 Article in ‘the Australian - IT’ - Vodafone launches MMS content.
PARENTS beware: downloads to mobile phones - aimed squarely at "generation y" - are about to become big business.

The latest Tony Hawk Java skateboarding game, Eminem's new release, colour greeting cards and video clips will all be available within weeks. Vodafone is backing its live! MMS download service with a multimillion-dollar marketing campaign, starting next month.
Subscribers and owners of qualifying phones will be able to download new colour arcade games, pictures, polyphonic ringtones, horoscopes and news services.

Within two months of its European launch in October, the service attracted more than 380,000 subscribers, and Australians are expected to follow suit.

"Live! brings emotion to mobile messaging," says Vodafone marketing services manager Richard Sherwood.

"There's a definite wow factor. Thursday and Friday nights are the big traffic times, so we can deduce it's being used for social reasons."

Those who either don't own a late model phone or use Vodafone can purchase a more broadly based download service, in the form of prepaid Generator Cards, available from about 1400 phone shops.

In a move that will strike terror in any parent with school-age children, this retail base is being extended to other youth-oriented outlets, such as clothing, music stores and cinemas.

The Generator service is provided by Brisbane-based mobile content developer and aggregator Mercury Mobility.

Though Vodafone live! is available only for the latest model MMS Nokia, Sharp, Panasonic and Sony Ericsson handsets, Mercury Mobility claims to supply the largest range of handsets in the world with its Generator service.

"A variety of Nokia, Sony Ericsson, Siemens, Motorola, Samsung and Alcatel models are supported, with others becoming available all the time," says director sales and marketing, Ben Grootemaat.

A $9.95 Generator card with PIN number gives you seven downloads at about 8 points each, with 4 points left over to add to your next order.

The cards are not available for purchase on the web, because most of its target market don't use a credit card. "The youth market, 13 to 21 years old, likes the freedom of prepaid, even if it works out to be more expensive," Grootemaat says.

"They don't get any scary bills or have to worry about credit card applications. Our target market uses the internet a lot. We also provide access via SMS and WAP."

Grootemaat says that the retail model - with the introduction of MMS services, GPRS and 3G networks and new multifunction handsets, combined with interoperability between carriers - will begin to attract an older audience.

"Mercury will develop content for next-generation handsets before they become mass market devices," Grootemaat says.

"Keeping our retailers supplied is a massive job as we update our offering weekly. Kids want the Aria top 40 when it's hot so our music department has to be on top of it.

"We've 15 staff currently developing and sourcing a variety of new content, including Java games and downloadable video."

Dec 2002 Sony Music, Mercury Mobility announce plans for a CD & mobile content pack for Christmas.
The pack will be distributed through Telstra stores nationally in time for the busy Christmas period. The pack will feature exclusive remixes from Australia’s biggest stars, such as Human Nature, Selwyn, Shakaya, Lo-Tel and Charlton Hill, as well offering the customer up to 7 Ringtones or images from the huge catalogue of content on www.generatorcard.com.au . The pack will retail for $19.95 and will be available for purchase from November 2002.

Nov 2002 Mercury Mobility develops exclusive content for Sony Ericsson Mobile Handsets.
The new Sony Ericsson T200 mobile handset will be released with exclusive Ringtone and image content sourced from aggregators and creators of mobile content, Mercury Mobility. The content will feature Ringtones and images from national and international recording artists, movie stars, sporting heroes and other lifestyle categories.

Sept 2002 Mercury Mobility announces Australia Post, C2One to distribute Generator Card.
Already distributed nationally by Telstra and Myer / Grace Bros stores, the announcement reflects the burgeoning success the Generator Card is experiencing in the market place. The youth-oriented product, which retails at $9.95, is an easy product to sell on to communications customers looking for a means to personalise their mobile phone without spending the huge amounts of money usually associated with premium 1900 number services for mobile content.

Aug 2002 Mercury Mobility launch first polyphonic Ringtones in Australia.
Designed for next Generation handsets, Polyphonic Ringtones are tipped to spark a huge demand for Ringtone downloads in Australia. Polyphonic Ringtones consist of several sound components played at the same time like a real melody through a speaker. This enables the sound of the Ringtone to sound more like the real song!

July 2002 Mercury Mobility and Generator Card launch Entertainment content for Samsung Mobile in Australia.
In what is believed to be an Australian first, Mercury Mobility uncovers a complete catalogue of entertainment content for Samsung Users. The offering will feature the latest in Standard and Polyphonic Ringtones and Picture messages that users will be able to download onto selected handsets.

June 2002 Mercury Mobility develops entertainment content for Siemens Mobile in Australia.
Entertainment content provider, Mercury Mobility has commenced work on content that will be supported by the largest number of Siemens Handsets in the country. Already the largest provider of mobile content, Mercury Mobility looks set to cement in plans to deliver content solutions to Australia’s handset Manufacturers such as Nokia, Motorola and Sony Ericsson.

May 2002 Prepaid Ringtones and Logos are here!
Today, Mercury Mobility launches their new retail product, Generator Card, a pre-paid scratch card that will be distributed through the Cellnet Group to Telstra and Myer / Grace Bros stores nationally. Retailing for just $9.95, the card will enable users to download up to 7 ringtones or images to their chosen handset. A full list of supported handsets and content for download can be found on the Generator site at www.generatorcard.com.au.