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With over a million assets Mercury Mobility Limited has one of the largest catalogues of content for the widest range of handsets in the world.
Content
Mercury's internal production team includes experienced musicians, artists and video professionals who provide clients with sourced or created high margin content. Including;
Personalisation: Video Tones, Real Tones, Polyphonic Ringtones, Monophonic Ringtones, SMS Tones, Alarm Tones, Chirp Tones, Wallpapers, Themes and Animations.
Entertainment: Full Track Music, Full Track Music Video, Video Entertainment, Mobile TV.
Technology:
Our Content Management System (CMS) and Media Retail Platform (MRP) are bespoke technologies that were internally developed to apply Mercury's systems and innovations to a global market. The CMS manages and formats content on a massive scale.
This content can be deployed to any site or system in the world quasi-instantaneously. The MRP is a breakthrough retail technology that addresses many of the user interface and sales challenges currently posed in WAP shopfronts.
Innovation:
Mercury has consistently identified new opportunities for high quality content and as a result has been the first to market with innovative content and technology on numerous occasions.
Mercury was one of the first to market in Australia with a Polyphonic Ringtone in 2001, Mercury was the first to market with a real tone in 2004 and then with Mobile TV and Ring Back Tones in 2005.
Mercury continues to innovate and has developed a new mobile video community called 'YouMeNow' where users can chat, host pages and share videos on a common phone/web interface.
With a R&D slate full of enterprising ideas, with accumulated knowledge as incumbent content leaders and with strong relationships across the global industry, Mercury is helping to shape this exciting and fast growing industry.
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